Even though WordPress started as a CMS for blogging platforms, it has become one of the most popular CMS platforms in recent years. For many years, it was seen as a platform only suitable for blogs, but it has expanded to include other types of websites and now has more features than any other CMS platform.
It is no longer used by personal blogs only. Major Websites around the world have come to appreciate it simplicity and versatility. Some of these websites include, CNN, TechCrunch and the American Express’ community portal.
A look at Google trends statistics shows that WordPress yields significantly more searches than Drupal and Joomla. According to a survey by TechCrunch in 2011, 20 percent of all new websites used this platform. So why is WordPress so popular and what can we learn from it?
Drupal has an older community having been launched in 2001, while WordPress was launched in 2003 and Joomla 2005. Drupal has more free plug-ins than other CMS platforms, while Joomla is believed to have a more solid support for commercial plug-ins and extensions.
However, there are more extensions and plug-ins on the WordPress community website. WordPress ecosystem has more plug-ins, which currently number at about 15000, while Joomla has about 11,000 and Drupal slightly over 8,000. Even though Drupal was launched before WordPress, WordPress caught up and became the one of the best website platform amongst the different platforms available.
Perhaps the biggest factor that led to WordPress’s popularity is the fact that the platform is fairly easy to learn. This is true for both developers and users. Drupal and Joomla are fairly essay to use at the beginning but can become quite complex for developers once you start getting into the details.
Its learning curve is important for the web design market. It makes web design and customization costs cheaper and easier for an organization to implement. The developer community, the learning curve and its simplicity can significantly reduce the Deployment time for a personal website or for even a major community portal for an organization.
One of the most important things for many eCommerce website is lead generation. All CMS platforms are now focusing on lead generation as more people recognize the importance of optimizing their site for the same. Even though other platforms focus on lead generation, WordPress has one unique advantage; it is easy to install plug-ins.
Since the platform was designed with the average blogger and Internet user in mind, the platform makes it easy to perform tasks such as installing plug-ins, that would be difficult and time consuming for some users. Tasks such as setting up the website’s XML sitemap as well as other similar tasks can be done by the user without seeking the help of a developer or the need to have any technical knowledge of the platform. This reduces the need to outsource tasks and gives the user more power and puts him in control his own website.
It is open source and has a one of the biggest centralized communities. The platform has a more centralized community than Drupal and Joomla, which makes sharing of plug-ins and add-ons easy. Many beginners rely on such communities to learn and develop better applications. More developers on the platform make customization cost effective and fast to implement.
Optimizing for mobile is becoming increasingly important and should be part of the Lead generation of any organization with an online presence. According to research by Icebreaker Consulting, 45 percent of young people between 18 and 24 use their phones to search for products online. Local search has quadrupled in the last 4 years according to another search engine research firm.
This statistics underscore the importance of optimizing the site for mobile users and why they can no longer be ignored. WordPress compares favorably to other options available in the market. There are themes that are available in the WordPress market place and they are both responsive and easy to use. Many of these themes have been integrated with HTML5 to make them sleek, modern and more responsive.
According to the WordPress founder Matt Mullenweg’s, there are more than 170,000 self employed developers working on a freelance basis and who charge an average of about $50 per hour. This is higher than the number of Drupal and Joomla freelance developers.
WordPress is easy to update and edit. Its interface is as simple as a word document’s interface meaning anyone who is computer literate can use it. It is also fairly easier to customize and developers can access the worldwide community which is bigger than the other CMS platforms.
The platform has expanded from it being a simple blogging platform, to a powerful CMS system that is now being used by major corporations worldwide. There are more themes, add-ons and plug-ins to choose from. It is therefore the best for people looking for a simple, scalable and versatile CMS system to use on a personal or corporate website.