As the saying goes, “Nothing lasts forever…”. It’s true and we all know that we live in an ever changing world. The constant struggle to progress or adapt to the changes that’s taking place around us. Many businesses are always chasing their client’s interests and focus, and this normally involves redesigning or rebranding to keep their audiences’ attention. Each year, several companies go thru major corporate ID overhaul to refresh and revive their images. This year we are listing 22 of the most notable logo redesigns in 2011. We did a similar round-up 2 years ago with our Top 45 Logo Rebranding of 2009, so you may also want to check that out.
Alere
ANZ Bank
Audi
Ben Sherman
Comedy Central
Google Chrome
TNT Post
Science Channel
Virgin Australia
Little Chef
TechCrunch
Heineken
Smart Communications
eHow
Swiss Airlines
Children’s Miracle Network
Starbucks
JCPenney
Toastmasters International
NBC Universal
THQ
Play.com
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Angel Pazaran on January 13, 2012
Dear Graphire:
Please, let me introduce myself. My name is Angel Pazaran and I work at Edelman Mexico, a public relations firm.
I find your blog very interesting and just I found out that you published the Top 22 Logo Rebranding of 2011, where it is announced a logo change of The Home Depot.
At current time, The Home Depot is one of Edelman’s clients and in that sense, I would like to contact you to find out the purpose of the publication, as well as to find out where does the information came from and if possible to clarify it. For us it is necessary to kindly underline that The Home Depot has not changed its logo and I just wanted to let you know in benefit of your followers.
I hope you can send me a telephone number where I can call to you also to talk about any opportunity of future collaborations.
Regards,
Angel Pazaran
Graphire on January 13, 2012
Hi Angel,
Thank you for letting us know. You’re right, it was indeed an April fool stunt which we mistakenly picked up somewhere without carefully verifying it. Our apologies. We have already replaced it with another one. Thanks and have a great day.
Angel Pazaran on January 14, 2012
Dear Graphire:
Thanks a lot for your prompt response and for the immediate actions to correct this mistake. I hope this site continues offering helpful information.
Kidest regards,
Angel Pazaran
Marvin Alatool on February 29, 2012
Where’s the Xerox logo?
Graphire on February 29, 2012
Marvin alatool. How are you bro. I’d love to include your Xerox logo but it was rebranded in 2008, these are mostly rebranded logos done in 2011 and some in 2010. THanks for dropping by bro.