Designing Corporate ID Guidelines: Sample PDFs Included


Creating a Corporate Identity Guideline and implementing it is a daunting task and a big process. Now what really is a corporate identity guideline? In general, borrowing from Wiki, a corporate identity amounts to:

a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

Designing an Identity Guideline is how you put a face forward about your company and your brand. These guidelines set out the rules and provide the basic tools for producing standard material for your company.

Although designing is just part of the whole process, it will still take up vast amount of time and energy. In this regard, I have gathered some 56 kinds of Corporate Identity Guidelines from several big companies and organizations which you can use for reference or inspiration. The download link is below after the disclaimer part.

Here are a few thumb shots of some of them:


All logos and trademarks included in these guidelines are registered trademarks of their respective owners and copyright holders. Graphic Design Free Resources ( claims no copyright or ownership in any form on any of the logos, trademarks, or design provided.

Graphic Design Free Resources assume no responsibility for any damage users may cause. Use these guidelines at your own risk. We shall not be held liable for the unauthorized, improper, and illegal use of any of these guidelines, logos and trademarks included in this download.

Corporate ID Guideline Collection


  1. John 9 July, 2009 at 05:39


    Tried to download this Corporate ID Collection but Mediafire has the file listed as private and it will not provide a link. Can you help please.

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