You’ll notice I’m doing more roundups these past few days. It’s no surprise because 2009 is almost over and it’s usually this time of the year that we gather and review these things. In the design community, corporate and brand identity plays a major inspirational role. So today, I have gathered at least 45 of the top and famous logo design makeover or re-branding for 2009.

To re-brand or not

Re-branding or logo re-design is no easy task. The overall impact of even the smallest change in design should be considered. Famous companies and brands have already established their identity, and customers will have certain expectations of any products or materials coming from them. Even the smallest businesses that have been building their brand could take a step backwards if re-branding or redesign are not handled properly. Any business that decides to re-brand will have to take the risk and should carefully consider the reasons behind, and the pros and cons cautiously weighed. Re-branding usually requires an increase in marketing spend including advertising, business promotional items, and product packaging to get the new brand out there.

These top 45 logo design makeover/re-branding of 2009 doesn’t necessarily mean they have successfully done a good re-design job and certainly there will be good and bad comments here and there. But that’s exactly what I want to hear. Be the judge and be heard what you exactly think about their new branding.

AOL’s new brand identity

This logo re-branding roundup was also kindled by the latest and could probably be the biggest re-branding in the online community. The new and next generation AOL, now “Aol.” with a period. The period was added to establish AOL’s content structure as in Aol.Personals or Aol.Classifieds, etc. The new logo is in sans serif typography which can be placed on top of any bunch of wild card images, objects, and almost anything that stand behind to prominently reveal the new “Aol.” logo. The new logo will be officially unveiled on December 10, coinciding with AOL’s independence from Time Warner. You can read more about AOL’s press release here.

2009 Top 45 + 1 Logo Re-branding

So here goes our top 45 plus 1, starting off with the latest AOL (Aol.) logo.

1. France tourism logo (January 2009)

2. Sprite (January 2009)

3. Air France (February 2009)

4. Citroën (February 2009)

5. Kraft Foods (February/July 2009)

6. Jack in the Box (February 2009)

7. Cheer Detergent (March 2009)

8. Snapple (March 2009)

9. Hudson’s Bay Co. (March 2009)

10. Valio Ltd (March 2009)

11. Discovery Kids (April 2009)

12. International Film Festival Rotterdam (April 2009)

13. Society for Environmental Graphic Design (SEGD) (April 2009)

14. NFL’s Detroit Lions (April 2009)

15. Packard Bell (April 2009)

16. Sunny Delight Fruit Juice (May 2009)

17. Fort Worth Museum of Science and History (May 2009)

18. HTV (Hispanic Television) Music Channel (May 2009)

19. Spanair (May 2009)

20. Kraft Miracle Whip (May 2009)

21. Quicktime (June 2009)

22. Firefox 3.5 (June 2009)

23. Vistaprint (July 2009)

24. Union Bank of California (July 2009)

25. Design Management Institute (July 2009)

26. City of Melbourne, Australia (July 2009)

27. Network Solutions (July 2009)

28. VR Group (August 2009)

29. Meredith Corporation (August 2009)

30. Audi (August 2009)

31. Good Humor Ice Cream (August 2009)

32. Opera Web browser (September 2009)

33. Silicon Graphics, Inc. (SGI) (September 2009)

34. Sony PlayStation 3 (September 2009)

35. Hilton Worldwide (September 2009)

36. Nickelodeon (September 2009)

37. Hertz (October 2009)

38. Meiji Holdings Co., Ltd. (October 2009)

39. Frigidaire (October 2009)

40. Australia and New Zealand Banking Group Limited (ANZ) (October 2009)

41. F-Secure (October 2009)

42. Pfizer (November 2009)

43. MSN (November 2009)

44. The New York Public Library (November 2009)

45. Bavaria (November 2009)

Please read carefully our disclaimer below before downloading and make sure you understand well the right usage of these copyrighted marks. The download link can be found below. Enjoy!

Disclaimer:

Download of the free logos here in Graphic Design Free Resources is in no way, shape, or form, grants you permission to use the logos commercially, nor does it transfer, grant, or lease ownership of any of the logos & trademarks to you. The “Lanham Act” permits the use of any copyrighted material for non-commercial purpose, however, commercial display or use of some of the marks may require permission from the copyrighted holders.

All logos and trademarks that we offer here are registered trademarks of their respective owners and copyright holders. Graphic Design Free Resources (www.designfreebies.org) claims no copyright or ownership in any form on any of the logos provided.

Graphic Design Free Resources assume no responsibility for any damage users may cause. Use the logos at your own risk. We shall not be held liable for the unauthorized, improper, and illegal use of any of the logos and trademarks that is included in our free downloads.

Download Link:
Vector Logos – Letter X
Vector Logos – Letter Y
Vector Logos – Letter Z 

Please read carefully our disclaimer below before downloading and make sure you understand well the right usage of these copyrighted marks. The download link can be found below. Enjoy!

Disclaimer:

Download of the free logos here in Graphic Design Free Resources is in no way, shape, or form, grants you permission to use the logos commercially, nor does it transfer, grant, or lease ownership of any of the logos & trademarks to you. The “Lanham Act” permits the use of any copyrighted material for non-commercial purpose, however, commercial display or use of some of the marks may require permission from the copyrighted holders.

All logos and trademarks that we offer here are registered trademarks of their respective owners and copyright holders. Graphic Design Free Resources (www.designfreebies.org) claims no copyright or ownership in any form on any of the logos provided.

Graphic Design Free Resources assume no responsibility for any damage users may cause. Use the logos at your own risk. We shall not be held liable for the unauthorized, improper, and illegal use of any of the logos and trademarks that is included in our free downloads.

Download Link:
Vector Logos – Letter W

Please read carefully our disclaimer below before downloading and make sure you understand well the right usage of these copyrighted marks. The download link can be found below. Enjoy!

Disclaimer:

Download of the free logos here in Graphic Design Free Resources is in no way, shape, or form, grants you permission to use the logos commercially, nor does it transfer, grant, or lease ownership of any of the logos & trademarks to you. The “Lanham Act” permits the use of any copyrighted material for non-commercial purpose, however, commercial display or use of some of the marks may require permission from the copyrighted holders.

All logos and trademarks that we offer here are registered trademarks of their respective owners and copyright holders. Graphic Design Free Resources (www.designfreebies.org) claims no copyright or ownership in any form on any of the logos provided.

Graphic Design Free Resources assume no responsibility for any damage users may cause. Use the logos at your own risk. We shall not be held liable for the unauthorized, improper, and illegal use of any of the logos and trademarks that is included in our free downloads.

Download Link:
Vector Logos – Letter V

Please read carefully our disclaimer below before downloading and make sure you understand well the right usage of these copyrighted marks. The download link can be found below. Enjoy!

Disclaimer:

Download of the free logos here in Graphic Design Free Resources is in no way, shape, or form, grants you permission to use the logos commercially, nor does it transfer, grant, or lease ownership of any of the logos & trademarks to you. The “Lanham Act” permits the use of any copyrighted material for non-commercial purpose, however, commercial display or use of some of the marks may require permission from the copyrighted holders.

All logos and trademarks that we offer here are registered trademarks of their respective owners and copyright holders. Graphic Design Free Resources (www.designfreebies.org) claims no copyright or ownership in any form on any of the logos provided.

Graphic Design Free Resources assume no responsibility for any damage users may cause. Use the logos at your own risk. We shall not be held liable for the unauthorized, improper, and illegal use of any of the logos and trademarks that is included in our free downloads.

Download Link:
Vector Logos – Letter U

Please read carefully our disclaimer below before downloading and make sure you understand well the right usage of these copyrighted marks. The download link can be found below. Enjoy!

Disclaimer:

Download of the free logos here in Graphic Design Free Resources is in no way, shape, or form, grants you permission to use the logos commercially, nor does it transfer, grant, or lease ownership of any of the logos & trademarks to you. The “Lanham Act” permits the use of any copyrighted material for non-commercial purpose, however, commercial display or use of some of the marks may require permission from the copyrighted holders.

All logos and trademarks that we offer here are registered trademarks of their respective owners and copyright holders. Graphic Design Free Resources (www.designfreebies.org) claims no copyright or ownership in any form on any of the logos provided.

Graphic Design Free Resources assume no responsibility for any damage users may cause. Use the logos at your own risk. We shall not be held liable for the unauthorized, improper, and illegal use of any of the logos and trademarks that is included in our free downloads.

Download Link:
Vector Logos – Letter T

Please read carefully our disclaimer below before downloading and make sure you understand well the right usage of these copyrighted marks. The download link can be found below. Enjoy!

Disclaimer:

Download of the free logos here in Graphic Design Free Resources is in no way, shape, or form, grants you permission to use the logos commercially, nor does it transfer, grant, or lease ownership of any of the logos & trademarks to you. The “Lanham Act” permits the use of any copyrighted material for non-commercial purpose, however, commercial display or use of some of the marks may require permission from the copyrighted holders.

All logos and trademarks that we offer here are registered trademarks of their respective owners and copyright holders. Graphic Design Free Resources (www.designfreebies.org) claims no copyright or ownership in any form on any of the logos provided.

Graphic Design Free Resources assume no responsibility for any damage users may cause. Use the logos at your own risk. We shall not be held liable for the unauthorized, improper, and illegal use of any of the logos and trademarks that is included in our free downloads.

Download Link:
Vector Logos – Letter S

Please read carefully our disclaimer below before downloading and make sure you understand well the right usage of these copyrighted marks. The download link can be found below. Enjoy!

Disclaimer:

Download of the free logos here in Graphic Design Free Resources is in no way, shape, or form, grants you permission to use the logos commercially, nor does it transfer, grant, or lease ownership of any of the logos & trademarks to you. The “Lanham Act” permits the use of any copyrighted material for non-commercial purpose, however, commercial display or use of some of the marks may require permission from the copyrighted holders.

All logos and trademarks that we offer here are registered trademarks of their respective owners and copyright holders. Graphic Design Free Resources (www.designfreebies.org) claims no copyright or ownership in any form on any of the logos provided.

Graphic Design Free Resources assume no responsibility for any damage users may cause. Use the logos at your own risk. We shall not be held liable for the unauthorized, improper, and illegal use of any of the logos and trademarks that is included in our free downloads.

Download Link:
Vector Logos – Letter R

Please read carefully our disclaimer below before downloading and make sure you understand well the right usage of these copyrighted marks. The download link can be found below. Enjoy!

Disclaimer:

Download of the free logos here in Graphic Design Free Resources is in no way, shape, or form, grants you permission to use the logos commercially, nor does it transfer, grant, or lease ownership of any of the logos & trademarks to you. The “Lanham Act” permits the use of any copyrighted material for non-commercial purpose, however, commercial display or use of some of the marks may require permission from the copyrighted holders.

All logos and trademarks that we offer here are registered trademarks of their respective owners and copyright holders. Graphic Design Free Resources (www.designfreebies.org) claims no copyright or ownership in any form on any of the logos provided.

Graphic Design Free Resources assume no responsibility for any damage users may cause. Use the logos at your own risk. We shall not be held liable for the unauthorized, improper, and illegal use of any of the logos and trademarks that is included in our free downloads.

Download Link:
Vector Logos – Letter Q

Please read carefully our disclaimer below before downloading and make sure you understand well the right usage of these copyrighted marks. The download link can be found below. Enjoy!

Disclaimer:

Download of the free logos here in Graphic Design Free Resources is in no way, shape, or form, grants you permission to use the logos commercially, nor does it transfer, grant, or lease ownership of any of the logos & trademarks to you. The “Lanham Act” permits the use of any copyrighted material for non-commercial purpose, however, commercial display or use of some of the marks may require permission from the copyrighted holders.

All logos and trademarks that we offer here are registered trademarks of their respective owners and copyright holders. Graphic Design Free Resources (www.designfreebies.org) claims no copyright or ownership in any form on any of the logos provided.

Graphic Design Free Resources assume no responsibility for any damage users may cause. Use the logos at your own risk. We shall not be held liable for the unauthorized, improper, and illegal use of any of the logos and trademarks that is included in our free downloads.

Download Link:
Vector Logos – Letter P